Professional shampoo containing a unique provitamin formula. Designed for dogs and cats of all coat types. Lack of proper moisture in the hair can lead to brittleness and breakage. Specially selected humectants, which are microscopic particles with an incredible ability to absorb and retain water, lock in moisture in the hair and skin, providing immediate hydration. The nutrients contained in the shampoo deeply penetrate the skin and coat, strengthening and restoring their healthy appearance. The gentle cleansing base of the shampoo cleanses the skin and coat of impurities without disrupting the natural hydrolipid layer. As a result, the coat becomes smooth, hydrated, soft to the touch, and shiny. Hair no longer frizzes or becomes static, and is easy to style from the very first use. How to use: Apply the shampoo to previously wet fur, massage to create lather, and rinse thoroughly. For best results, use Chris Christensen Miracle Moisture Conditioner.